Why does every national media member feel compelled to overruse every superlative, overanalyze every hit, and every managerial decision?

Joe Sheenan of Baseball Prospectus states the obvious that the Rays need to win of the their two opening home games and since they lost last night, they need to win tonight.  (although, with all that has been written about last night, this is probably one of the more astute observations).

SI's Jon Heymann goes off the deep end and states that the Rays were nothing like their old selves last night.  He obviously takes time to think about his logic as the Rays have struggled against lefties all season and were facing one of the top-3 lefties in the NL.  Apparantly the Rays are also to blame for not keeping up with their ridiculous home run barrage of the ALCS and losing a one-run game is the equivalent to a blow-out.

ESPN's Rob Neyer felt compelled to second guess Maddon's decision to start Ben Zobrist in RF last night.  What was there to second guess?  Was it Zobrist providing one of only five hits against Hamels?  Or that he was patient at the plate (12 pitches in 3 AB)?  Or perhaps it was his solid defense with decent arm?

Even if the Rays win this series, it doesn't seem like the national media is ready to appreciate what they've accomplished.  Despite being the "media darlings" the Rays still seem to be just a novelty.  No way are the Rays going to get the same pub as the Yankees first world series championship of the 90's or Boston ending their curse.  The Rays very well could become the first sports franchise to literally go from worst-to-first.  And yet there seems to be a feeling that the media is waiting for this team's cinderella story to end.

Apparantly this Rays team is literally "unbelievable."