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Tampa Bay Rays Announce 2010 Ticket Prices

ST. PETERSBURG, FL-The Tampa Bay Rays have refined its ticket pricing structure, holding the line on ticket prices for a wide range of its 2010 home games.  Under the new format released today, tickets for nearly 40 percent of Rays games at Tropicana Field will be at or below ticket prices for 2009 when the Rays were named by ESPN the Magazine as "the most affordable team in professional sports."

"We were proud to be recognized as the best value in all of professional sports and that's a title we plan to retain," said Rays President Matt Silverman.  "During these challenging times, we want Tropicana Field to continue to be an enjoyable place that families can afford.  The objective for our 2010 pricing is to ensure that Rays games remain an affordable family entertainment option."

"The best way to see a Rays game continues to be as a season ticket holder.  It's our best value by far," said Mark Fernandez, Rays Senior Vice President and Chief Sales Officer.  "Season ticket holders have access to our best seat locations at up to a 33 percent discount off individual game prices."  Season ticket holders also have the guaranteed opportunity to purchase Rays postseason ticket packages.

For 2010, there will be five categories of individual ticket pricing: Diamond, Platinum, Gold, Silver and Bronze.  This new price structure includes tickets priced as low as $12 for more than 50 games and $10 for more than 30 games.  Pricing on Bronze games starts at just $8 for an Upper Reserved or tbt* Party Deck ticket.

Diamond games are weekend games vs. the New York Yankees and Boston Red Sox.  Platinum games include all other Saturday games, weekday games versus the Yankees and Red Sox as well as Opening Day, April 6 vs. the Baltimore Orioles.  Gold games include the remaining Friday and Sunday games.  Silver games include the remaining weekday games except for five select Bronze games.


A complete breakdown of pricing after the jump.

Star-divide

Diamond                                       Platinum             Gold                Silver              Bronze

Seating Section                            (9 games)        (20 games)       (20 games)       (27 games)        (5 games)

Home Plate Club                                 NA                    NA                    NA                    NA                    NA

Whitney Bank Club                             $175                 $155                 $125                 $115                 $100

Club 105                                            $130                 $120                 $100                  $90                   $80

Fieldside Box                                    $140                 $115                  $90                   $85                   $70

Lower Infield Box                               $100                  $80                   $65                   $55                   $45

Lower Box                                          $65                   $60                   $48                   $42                   $33

Press Level                                        $50                   $45                   $36                   $29                   $22

Baseline Box                                      $40                   $35                   $30                   $22                   $18

Loge Box                                           $40                   $35                   $30                   $22                   $18

Outfield                                              $27                   $24                   $20                   $17                   $12

Upper Box                                          $23                   $20                   $15                   $13                    $8

Upper Reserved / *tbt Party Deck        $20                   $18                   $12                   $10                    $8


--more--

2-2-2-2

For the fifth consecutive year, the Rays will continue to provide carpoolers access to free parking in team-controlled lots.  As in 2009, vehicles with four or more passengers will continue to park free for all Bronze and Sunday games. For all other games, the first 100 cars with four or more will park for free up to an hour before game time, with other main lot Tropicana Field parking rates ranging from $10 to $20 per vehicle.

"Keeping some level of free parking available at all games is important to us, especially for Sunday and Bronze games because we recognize those dates will be popular with families," said Silverman.  "We also continue to be one of the few teams that allow fans to bring food and select beverages to games.  It's part of how we can ensure our games remain an affordable experience."  

Sundays will continue to be "Family Fun Days."  Those dates feature discounted ticket options for families, special promotional giveaways for kids and the opportunity for youngsters to run the bases after the game.

The Rays will also introduce a new Upper Box Seat seating category that will include the first 11 rows between the bases in the upper deck.  Depending on the game, those tickets will range in price from $8 to $23.

Group party area reservations are currently being accepted for the 2010 season.  For information on purchasing group tickets or to reserve a group party area or suite, fans can call 888-FAN-RAYS.

Place your reservation for 2010 Rays Season Tickets.  Ensure the best seats, biggest savings and all the great benefits. Call 888-FAN-RAYS or visit raysbaseball.com, raysbeisbol.com, or visit the Rays office at Tropicana Field or the Rays Tampa office at 400 N. Tampa St. today.


111 days until pitchers and catchers report.

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I did the math (at least on the cheap seats)

2008 Loge/Baseline Box:
Prime:$38 × 21 = $798
Marquee: $31 × 11 = $341
Regular:$22 × 49 = $1078

2008 Loge/Baseline Box Total:$2217

2009 Loge/Baseline Box:
Diamond: $40 × 9 = $360
Platinum: $35 × 20 = $700
Gold: $30 × 20 = $600
Silver: $22 × 27 = $594
Bronze: $18 × 5 = $90

2009 Loge/Baseline Box Total: $2344

Roughly a 5.7% increase.

2008 Outfield:
Prime: $24 × 21 = $504
Marquee: $20 × 11 = $ 220
Regular: $17 × 49 =$833

2008 Outfield Total : $1557

2009 Outfield
:
Diamond: $27 × 9 = $243
Platinum: $24 × 20 = $480
Gold: $20 × 20 = $400
Silver: $17 × 27 = $459
Bronze: $12 × 5 = $60
2009 Outfield Total: $1642

Roughly a 5.4% increase.

2008 Upper Deck:
Prime: $16 × 21 = $336
Marquee $13 × 11 = $143
Upper Deck $10 × 49 = $490

2008 Upper Deck Total: $969

2009 Upper Deck:
Diamond: $20 × 9 = $180
Platinum: $18 × 20 = $360
Gold: $12 × 20 = $240
Silver: $10 x $27 = $270
Bronze: $8 × 5 = $40

2009 Upper Deck Total: $1090

Roughly a 12.4% increase.

2009 Upper Box

Diamond: $23 × 9 = $207
Platinum: $20 × 20 = $400
Gold:$15 × 20 = $300
Silver:$13 × 27 = $351
Bronze:$8 × 5 = $40

2009 Upper Box Total: 1298

A 33.9% increase over equivalent seats in 2008.

Thoughts:
1. The overall cost has increased, but there are still many opportunities for most to see a game at last years prices if you’re willing to go during the week.
2. I’m really curious when the ‘Bronze’ games will be. Hopefully at least a few will be at night.
3. The price increases are most dramatic on prime/weekend games (duh)
4. Interesting to see that the cheapest seats have the highest (relative) markup this year. I wouldn’t think that the best thing in this economy, but I’m sure they have a reason for it.
5. Keep in mind these will not be the actual season-ticket prices. Last year in the outfield I got roughly a 22% discount. They could potentially allot enough of the stated 33% discount to make my seats exactly the same price….BUT
6. Even if they do that, it’s not going to be enough to offset the new pricing category created in the upper deck. I predict there will be some dramatic turnover in season-ticket ownership of those seats.
7. The outfield appears to be at a very good price point compared to last year (relatively speaking)
8. It is imperative that they get off to a good start next year.

by GomesSweetGomes on Oct 29, 2009 9:42 PM EDT up reply actions  

Also

The highest (relative) increases in the lowest rice seats runs counter than my lay understanding of the current economy and what people are able to spend. The only way I can make sense of it is the psychological factor…i.e. ‘If I’m only able to afford to go to one game this year, I may as well make it a good one’

by GomesSweetGomes on Oct 29, 2009 9:49 PM EDT up reply actions  

In all honestly, I have no problems shelling out the extra few dollars here or there to go to a game against a better opponent, or pay a little more for parking.

But I don’t at all like the $8 beers. Those need to go away. Nobody else charges that kind of money for beer in baseball, save the Yankees.

I can't wait until we trade him for a reliever.

by kericr on Oct 29, 2009 3:45 PM EDT up reply actions  

Sounds like some of Steve's hard work went into this pricing structure.

Not that the concept of early weekday attendance being lower is some complex idea, but I like the idea that they are targeting those games as when we should be trying to increase attendance. Maintaining on the weekend/premium opponent games should increase revenue, while the restructured parking prices should also kick quite a bit into the coffers. Of course, field a winning team and revenue will go up exponentially.

You can either die the hero or live long enough to become the villain

by Andy Hellicksonstine on Oct 29, 2009 3:55 PM EDT reply actions  

It's a great value and will continue to go to the Trop in 2010 and beyond.

Rays ticket prices are fair and at least you see a team with a chance to win. The cheapest Bucs ticket is $79.00 and they can’t buy a win. $8.00 beers? I don’t buy them but for those who do thanks for helping pay Burrell’s salary in 2010.

by rickrays on Oct 29, 2009 6:15 PM EDT reply actions  

Bad business during a depression

For those of us who have full season packages, the raping continues. The price on my season tickets went up 15% last year and this year they have another 20% increase. Plus the full season parking pass has gone up 30%. Anyone’s salary gone up 38% in the past 2 years? Most people are just lucky to have a job.

For those without a parking pass free parking is pretty much gone for cars of 4 or more, now most games will be $15 or $20 for parking. They spin the news articles by reporting on a price decrease for a Tuesday game against the Royals, meanwhile everything else is going up.

We are in a deflationary depression with real unemployment around 20%. Any company that raises prices at a time like this is insane. Just ask the Bucs.

Congrats Rays, you have priced yourself out of my household with your greed.

by pheenix11 on Nov 4, 2009 8:39 AM EST reply actions  

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