One of Sternberg's (and the front office's) stated goals when they took over was to make TB a destination for players. Obviously winning has helped to that, but apparently Maddon is part of that appeal also. http://www2.tbo.com/content/2009/feb/21/sp-kennedy-made-positive-move/sports-rays/ We may not be thrilled with acquiring Kennedy and Isringhausen, although I think most of us generally approve, but the reason they claim to have wanted to come here is interesting as are Burrell's comments. Remember when critics were saying Maddon wasn't tough enough, that he was just some feel-good, wine loving, laid-back Californian stereotype?