We did this a while ago, may as well do it again. Let's see what homerun range Carlos Pena is looking at.
Balls in play over the last two years:
2007: 355
2008: 328
Amount of flyballs:
2007: 158
2008: 165
Amount of homeruns:
2007: 46
2008 :31
So put all of that together and we get that Pena puts about 47% of his balls into play in the air, and that of those balls into play, about 24% of them are homeruns. Assuming Pena puts about 340 balls into play, and 47% are flyballs, that gives you 160 flyballs. The good news is that the 10 homeruns he's hit can't be taken away. Over these next ~120 flyballs, if Pena regresses to his career HR/FB% of 20.1%, he still winds up with more than 35 homeruns for the season. That's only about four more than the projection systems were pegging him for and seems like a pretty realistic amount.
Of course that could always fluctuate up/down along with his flyball rates, but this is a better way of projecting forward than saying, "Hey, he's got 100 plate appearances and 10 homeruns. If he gets 600 plate appearances he'll hit 60 homeruns!"