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When a player uses the same song over a long period of time, the song disappears to the player (which is likely advantageous) and really becomes property of the fans. When Evan Longoria comes up in a big spot and the first few seconds of “Down and Out” by Tantric plays, it cues the crowd to follow in a chorus of excitement and irrational expectations that thrillingly thwart out the announcing of his name. As Evan came up to the plate with the bases loaded against the Red Sox on May 1, this all became so clear. While the staff and most of the players play it cool, you may catch any one of us on the bench rolling our neck into position to play air violin along with the riff.