Michael Jordan might be retired, but he’s still the most powerful force in the basketball marketing world. He has proved that in the shoe business and now he’ll get his chance on a video game cover.
Jason Argent, vice president of marketing for 2K Sports, confirmed to CNBC.com that the Charlotte Bobcats owner will appear on the cover of NBA 2K11, which will hit stores on Oct. 5.
“We’ve made a lot of progress over the past 10 years, but we know we have the best NBA video game ever made here,” Argent said. “So we thought to ourselves how can we embody that and there was only one person on that list who we wanted to have and that was Michael Jordan. Actually getting this done is the most ridiculous win of all-time.”
“Michael’s last appearance in a video game was in 2004 and over that time the video game industry had continued to grow,” said Estee Portnoy, Jordan’s business manager. “We had been hearing that there was demand from the gamers to have him in the game and this came along and made a lot of sense.”
Argent wasn’t ready to talk about specifics of how Jordan would appear in the game other than to say that there will be “some really good surprises.” Argent did however guarantee that the game would be the best selling game in the 10-year history of 2K Sports.
That somewhat reminds me of this: