The imminent decision by Texas to sign Adrian Beltre to a massive contract and move Michael Young to DH is a move that should help the Rays in 2011. As of now, there is one more DH out there (Guerrero) and one less team to go around.
Who's left that's still in the DH Hunt? Minnesota might bring back Thome, but they have Kubel. Seattle signed Jack Cust, Toronto has Adam Lind, Detroit signed Victor Martinez, and the White Sox signed Adam Dunn. With Texas out of the picture, the Rays offer the last major DH spot available. Even if Minny brings back Thome, the Rays can choose from Guerrero, Damon, and Ramirez. That type of bargaining power should put a deal into the 4-5 mil range.
As Friedman bides his time, rest assured he will get his bargain.