The Rays Tank: The Orioles New GM, Jose Reyes, and More Marketing Talk
MLB Chatter
Hey all, I'm back. My apartment is still in the dark, but my in-laws got power this weekend so I'm bumming over with them for now. I know you were all waiting with baited breath for me, so let's get on to the baseball news.
The Orioles have had a heck of a time finding a new General Manager, with many candidates choosing to drop out of the running. Finally, it appears they found someone willing to take the job: Dan Duquette, the old General Manager for the Expos and Red Sox. He's been out of baseball for nearly 10 years, but considering that the Orioles had slim pickings for their GM spot, Duquette seems a fine choice. Of course, who knows how much freedom he'll be given under Peter Angelos.
If you're looking for a bit of schadenfreude, Grant Brisbee acquired some taped phone conversations from the O's GM search and transcribed them. Based on the things said about Angelos, this may not be too far off.
How do teams value players? Do they value star players more, or do they prefer to diversify their rosters? Do they pay more for players that will put them over the top and into playoff contention? Dave Cameron explored this subject again the other day, and it's a good refresher course for everyone going into the offseason.
Along those lines, a user at Amazin' Avenue wrote up a detailed FanPost on how much Jose Reyes is worth. As pointed out by Tom Tango, most things people are saying about Reyes this offseason were said about Carl Crawford last offseason. That's not a mark against Reyes or the analysis used, but it's simply a reminder how ridiculous Crawford's season was.
Rays Chatter
Kevin and Scott over at Rays Prospects have a weekly podcast together, and I recommend subscribing and listening. This week, they talk about the top free agents on the market, minor league FAs that might interest the Rays, and the Arizona Fall League.
In the wake of the marketing hubbub started by Foster, the Tampa Tribune hired an outside firm to estimate the Rays' marketing expenditures over the past few seasons. Based on their data, the Rays have spent less on marketing each year down the line, and less than other teams in similar situations.
So it turns out Foster was right to a degree; the Rays are spending less, and could theoretically be doing more with marketing. But I'm still not ready to state that this was purposefully done to sabotage attendance and force a new stadium, as we simply have no way of knowing their internal discussions or total budget per year.
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Marketing Thought
if you put an earnest effort into marketing any service or product and the response is minimal the solution isn’t always to pour more resources into it.
And, as I’ve stated before and people know my position, I don’t believe any amount of marketing will bring fans to the Trop.
Not free parking, not tail gating, not being allowed to bring food into the Trop, etc.
All discussions about the Rays attendance and revenue begins and ends at the location of Tropicana Field. We can argue, explore, and theorize all we’d like but the future of the Rays is out of that location. It’s that plain and simple.
This is 100% correct.
Any discussion outside of location is talking in circles. Dumb circles.
@RealNolenBailey
I can't say I blame the Rays for lack of marketing dollars.
If spending an ample amount in marketing didn’t bring fans in during the magic of ‘08, why spend more in ’09, ’10, and ’11? There’s a point where you stop throwing good money after bad money.
As you can always expect come from behind victory is when you least expect it.
I think the Rays spent big dollars for 2009
I saw a TON of tv advertising that off-season.
And it flopped.
I put the screw IN THE TUNA!
This is my thought too.
The extra money there isn’t making that large of an impact, as I don’t really see how marketing changes things much if a team is winning. You could argue they needed to market the team more this past year since they lost so many players, but they also slashed spending across the board last year so it’s understandable in that context.
I love Casey Fossum. Now try and take me seriously. -- @steveslow
by Steve Slowinski on Nov 7, 2011 11:28 AM EST up reply actions
I would say that there is no way that the Rays spent less on advertising than my car dealership last year
"my"
I could care less about your graduate degree-I was a full professor at Harvard at 34 and am a full professor at Columbia now in a theoretical field whose main tool is statistical mechanics. So can can come down from your high place.
by Buzzy on Sep 24, 2011 4:39 PM EDT up reply actions
O's finna be AWFUL for a long, long time.
where are my gifs? is this a new thread? you guys are litl fucking sluts. uck you guys. i bet you guys tmpons in the womines bathromms and pay 75 cents for each ne. fuck you
by daveh33 on Sep 3, 2010 11:09 PM EDT reply actions
by PriceMultiCyYoungs on Nov 7, 2011 10:34 AM EST reply actions
Marketing
A brilliant marketing concept would be concepts of pennant chases and playoff games. 3 out of 4 years. If you can’t pack the stands for your 3rd playoff chase in 4 years, its mostly a lost cause.
Follow Me on Twitter @FreeZorilla
as a non-resident with work colleagues in St. Pete
I get the sense that the vibe in the area among causal fans is still sort of “oh, hey, the Rays are kind fluky; they’re better than when they were last-place-cover-your-eyes-terrible for a decade, but they’re still not the Red Sox or Yankees.”
If that’s so, that’s precisely the sort of thing you could address with a smart marketing campaign.
Is this view accurate?
by AndrewTorrez on Nov 7, 2011 11:41 AM EST up reply actions
I don't think so.
There is a negative attitude about Sternberg’s ongoing public dialogue, that in my opinion, is more damaging than any lack of marketing campaign. The other negative influence is the media and their refusal to buy into the Rays way. Every time the Rays don’t sign one of their own, or trade a player away for younger players, there is talk about the Rays being more concerned about their bottom line than winning. As much as I wish 3 of 4 years in the playoffs would have wisened up most of the media, it hasn’t. This is the cycle:
Media during Hot Stove season: “Bottom line/not caring about winning”
The Rays then win and instead of celebrating the brilliance of the move the talk turns to “St Pete can’t support baseball”.
Rinse. Repeat.
Follow Me on Twitter @FreeZorilla
Especially the local media.
Their negativity towards the Rays going into this season on the nightly news was embarrassing.
“Oh, who did the Rays lose to free agency today. Entire bullpen and best player gone. Will they even win a game at all? Be sure to get back to your trailer in time to find out on the 6pm news!”
@RealNolenBailey
Tampa fans
It seems like the assumption is the fans that do show up to games are from st. Pete… If that’s true what is the excuse for tampa fans to not drive to the trop? I know alot of people who support the teams that are in Tampa from pinellas county but hear of very few that actually travel to the trop from tampa
by mooreCOWBELL on Nov 7, 2011 1:39 PM EST via iPhone app reply actions
No. I have literally never met anyone at a Rays game from St Pete.
Every single person is from Tampa or elsewhere (Brandon, etc).
@RealNolenBailey
You're so full of it
I could care less about your graduate degree-I was a full professor at Harvard at 34 and am a full professor at Columbia now in a theoretical field whose main tool is statistical mechanics. So can can come down from your high place.
by Buzzy on Sep 24, 2011 4:39 PM EDT up reply actions
Well I work a ton of rays games and go when I’m not working and I can tell u your wrong
by mooreCOWBELL on Nov 7, 2011 7:01 PM EST via iPhone app up reply actions
Every single person is from Tampa Brandon the way u wrote Is a separate thought so I took it as such
by mooreCOWBELL on Nov 8, 2011 11:33 AM EST via iPhone app up reply actions
You won this pissing contest good sir…
by mooreCOWBELL on Nov 8, 2011 8:00 PM EST via iPhone app up reply actions


























