I think he makes a lot of good points about attendance and finances for a team in a small market that are applicable to the Rays as well. I particularly liked this part about what would change if attendance increased in response to a winning team: "I think more people will come. But the challenge is 2.2 million instead of 1.6 million doesn't change the way we operate. Even that extra 500,000, 600,000 people, even if that's $10-to-15 more million in revenue a year . . . one win in free agency is $9 million. So you're not going to change the context....But that revenue swing between 1.5 million in attendance and 2.2 million in attendance . . . meaningful dollars but not dollars that will have us plan dramatically different."