Tribune on Friedman/Silverman connection:
When Silverman joined Sternberg's effort to land a major-league team (which led to a purchase of 48 percent of the Rays in May 2004), Friedman was introduced to Sternberg as someone with ideas about how to run a baseball team.
Friedman's contributions so far:
He pointed to that deal as proof of his commitment to "keeping and building around" the core group of young players. He also has begun to discuss a long-term contract with center fielder Rocco Baldelli.
I guess, the trio of Friedman, Hunsicker, Silverman leading the charge goes to Sternberg's view of the front office which was quoted here